A number of forward thinking companies are incorporating pharmacy detailing into their go-to-market strategies. At Pharmacy Detail Xpress, we have developed a pharmacy detailing competency to support companies that value a cost effective, flexible approach allowing them to ensure their products are "top-of-mind" with the healthcare professionals that consumers talk to most.
When you consider that more than 250 million consumers walk into the pharmacy area each week, and are asking the pharmacist literally millions of questions about medications and O-T-C products it becomes evident that the retail Pharmacist is the most accessible professional in the healthcare system. Couple that with the fact that more than 80% of the time the consumer purchases what the pharmacist recommend underestimating the Pharmacist's influence can be a costly mistake.
