[advantage sales & marketing]

STRATEGY, STRUCTURE, and ALIGNMENT

Every customer has their own unique strategy. The structure and alignment of each customer team is designed to deliver outstanding value for our clients by working with each of the customers' strategies. The team leaders have full authority to focus ASM's resources to meet our clients' brand and sales objectives. The teams use ASM's leading edge technology platforms such as: communication (ASMConnects), fact-based selling (DataAlchemy), order processing (Genysis), sound financial management (Adesso), and retail reporting tools (ARTS). Our critical mass has allowed ASM to invest in and develop a point of difference in the area of Category Development. Our decision support systems are focused on business analysis - identify the opportunity, identify the drivers, and develop customer solutions. ASM Customer Teams offer a menu of services and are able to customize the business solutions we provide to fit the needs of our clients.

HEADQUARTER MANAGEMENT

Customer Planning
Business Management
HQ Call Responsibility: Top to Top, Business Review, Daily Management
Sales Controllable Execution
Trade Funds Management

HEADQUARTER SUPPORT

Presentation Development
Order Processing
Claims/Deduction Management
Contract Population
Sales Tracking
Correspondence
Divisional Coordination

CATEGORY MANAGEMENT

Business Analysis
Post Promotion Evaluation
Category Management
Retailer Templates
Consumer Analysis
Demographic Profiling
Planogram Development

RETAIL EXECUTION

Planogram Implementation
Planogram Compliance
Continuity Coverage
ISE/Home Store Coverage
Resets
Special Projects

MARKETING SERVICES

Promotion Agency
Advertising Development
Consumer Promotion Programs
Co-Marketing Execution
Client Services Team
Consulting Services