BRIDGING THE GAP FROM CONSUMER INSIGHT TO RETAIL EXECUTION   Advantage Sales and Marketing clearly recognizes the value of category management and the importance of providing "best in class" information services for our clients and customers.  Our mission is simple, it is to be the "go to" solution provider for leading edge business analysis, consumer insights, and development of effective business plans for both our clients and customers.   Advantage fields an industry award winning team of category and space management professionals who possess the right combination of knowledge, skills, abilities, and personal characteristics to lead the category management process.  Our category managers integrate closely with all business teams and departments at Advantage to drive the fundamentals of category management into every aspect of our daily business processes.   At the heart of our category management approach is the "Advantage Decision Support Platform."   We have built a leading edge platform of information resources and applications to enable our associates with 24/7 access to critical business insights and knowledge.   Included in our comprehensive portfolio of information resources is a robust library of consumption, consumer, demographic, and store level data.  Our decision support platform provides our associates with "speed to insight" as they develop winning business solutions for our clients and customers.   Our critical mass enables Advantage to play a leadership role in supporting the category management process with key retailers and provides a competitive point of difference for our client's brands.  The size and scope of our category development team enables us to support our clients surge requirements for category and space management projects in an expedient and cost efficient manner.   The Advantage category development team offers a complete menu of category and space management services and is able to quickly develop customized solutions to fit the needs of our business partners.   CATEGORY MANAGEMENT SERVICES Best practices category plan development Consumption data analysis and opportunity identification Consumer research and analysis Conversion rate analysis Efficient assortment optimization Promotion evaluation and planning Pricing analysis and optimization New item launch presentations and execution tracking Planogram development and optimization Demographic profiling Channel shifting analysis Custom application and tool development   For more information, please contact:   Peter Holton Chief Information Officer 201.316.8705
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