THE ADVANTAGE PLAN
 
ASM has the resources in place to take responsibility for a client's overall business as it relates to assigned customers.  This includes developing and implementing a business plan that meets their objectives.  This plan could target volume, share, new item distribution, schematic objectives, retail pricing, merchandising, deduction management, and customer and client reviews.
 
We also are in a position to communicate retail objectives and programs to the retail sales force.  We have the advantage of knowing and interacting regularly with key decision makers at all key and major secondary accounts in all markets nationally.  Brand management serves as the primary communication link to a client's management.
 
MENU OF SERVICES
  • Business analysis
  • Strategic planning
  • Presentation development
  • Results score carding
  • Financial management
  • Market intelligence
  • Communications conduit
 
For more information, please contact:
 
Dean Gray
Vice President Client Development, Grocery
949.797.2912
 
Terry Pangallo
Vice President Client Development, GM/HBC
949.797.2916
 
Michael O'Keefe
Vice President Client Development, Perishable
201.316.8707
 
Scott Presnall
National Director, Natural/Specialty/Ethnic
949.842.9555
 
Dave Pensario
Client Team Leader, Produce
704.587.0035
 

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