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IN-STORE OPPORTUNITIES - COMPANY OVERVIEW
Established in 1988, In-Store Opportunities, Inc. runs the SUPERFRIDGE program, available in approximately 3,000 stores covering more than 50 markets. SUPERFRIDGE was created to provide frozen and refrigerated brands with a point of purchase event combining three key marketing elements: advertising, off-shelf display, and dedicated merchandising support - maximizing brand sales through increased in-store visibility.
SUPERFRIDGE conveys these benefits to its clients:
- The largest advertising space available in supermarkets
- Dedicated display unit, placed in high-traffic off-shelf store locations
- Fully coordinated merchandising support - during pre-event sell-in and store-level execution
- Increases participating brands' sales by an average 200% - 400% over baseline volume
SUPERFRIDGE is a permanent part of participating retailers' marketing mix. Different brands are scheduled every two weeks - keeping consumer interest at peak levels. Each event is timed to overlay a brand's reduced pricing activity - maximizing brand and category sales.
For more information contact:
Len Rosinski
860.632.8880 ext. 228
www.superfridge.com
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