March 1, 2005
Acquisition Complete: In-Store Opportunities
On February 28, 2005, Advantage Sales and Marketing acquired In-Store Opportunities, a company that provides promotional programs under the Superfridge name to manufacturers of frozen and refrigerated goods.This acquisition highlight Advantage's strategy of expanding the scope of services it provides to include service which are complementary to its core sales and marketing service offering.Superfridge will continue to be managed by its existing executive team, led by Len Rosinski, President and Lisa Shattuck, Sr. Vice President. It will operate independently from Advantage's core sales and marketing business, and will continue to utilize its existing base of in-store merchandisers.Advantage views representation of perishable manufacturers as a significant growth opportunity. Advantage will facilitate participation in the Superfridge program for its perishable clients who whish to maximize brand sales through increase in-store visibility.
Superfridge is a Connecticut based organization established in 1988, In-Store Opportunities, Inc (f/k/a Superbin USA) runs the SUPERFRIDGE program, currently available in 2,700 stores covering more than 50 markets. SUPERFRIDGE was created to provide frozen and refrigerated brands with a point of purchase event combining three key marketing elements - advertising, off-shelf display, and dedicated merchandising support - maximizing brand sales through increased in-store visibility.