American Dream Purchases Out of Reach for Millennials

    • With college debt and limited income, Millennials are putting off getting married, starting a family, buying a home or new car. As this so-called entitled generation copes without traditional entitlements, they seek items that deliver instant gratification. “How GenY Shops: Five Tips to Understanding Millennial Retail Purchase Decisions,” the latest report from ASM’s SMARTeam, looks at how and where Millennials spend their money.

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