Inside Advantage, Summer 2014
The latest issue of Inside Advantage is here! At ASM we are igniting our mission to be the undisputed leader of business services by providing insight-based, mission-critical solutions for our clients and retail partners. Our cover speaks to our acquisition of LTE Group, a shopper and experiential agency dedicated to serving the growing U.S. multicultural market. We have also expanded our reach into the Pet Channel by bringing the capabilities of a national sales agency to this specialized space, and we are making strides in our business intelligence capabilities by leveraging retailer shopper loyalty card data to gain actionable shopper insights that drive results for clients.